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Care That Fits You · Mpox Campaign · Meta

Four weeks in: 631,008 impressions.

The Mpox awareness campaign for the Massachusetts Department of Public Health is live on Meta, with 102,191 people reached and 2,942 link clicks so far. Below: the full-flight roll-up, the English and Spanish campaign breakdown, and every day of delivery, ready to filter and download.

Reporting window Jul 12 – Aug 8, 2026 Reported Aug 12, 2026 Updated Aug 20, 2026 Platform Meta (Facebook + Instagram)
How this campaign spends

This campaign runs on a lifetime budget.

Rather than spending a fixed amount every day, Meta paces the campaign's lifetime budget automatically. It throttles daily delivery up or down based on the signals available each day, spending more when auction and audience signals are strong and less on quieter days. Daily spend rising and falling is how a lifetime budget is designed to behave; delivery is measured across the full flight, not any single day.

Campaign roll-up

The full flight, in one view.

Both language campaigns combined, July 12 through August 8, 2026.

$5,786.11
Spend
28 days on a lifetime budget
631,008
Impressions
CPM $9.17
102,191
People reached
Frequency 6.17 across the window
2,942
Link clicks
CPC $1.97 · link CTR 0.466%
Landing page views 1,196 All clicks 3,596 Reactions 108 Shares 2 Saves 6
Language breakdown

English and Spanish, side by side.

The flight runs two campaigns, one in English and one in Spanish. English delivered 82.0% of spend and 83.8% of impressions; Spanish delivered 18.0% and 16.2%.

Share of spend across the full window.

English campaign

Facebook + Instagram · Jul 12 to Aug 8

$4,744.62 spend
Impressions528,688
Link clicks2,436
Landing page views994
CPC (link)$1.95
CPM$8.97
Link CTR0.461%
Reactions · shares · saves92 · 1 · 6

Spanish campaign

Facebook + Instagram · Jul 12 to Aug 8

$1,041.49 spend
Impressions102,320
Link clicks506
Landing page views202
CPC (link)$2.06
CPM$10.18
Link CTR0.495%
Reactions · shares · saves16 · 1 · 0
Efficiency read Spanish clicked through at the higher rate, 0.495% link CTR vs 0.461% for English, and cost more to serve: $10.18 CPM vs $8.97. That nets out to $2.06 per link click in Spanish and $1.95 in English.

Daily spend by language

Stacked: English in teal, Spanish in rust. Lifetime budget pacing applies to both campaigns.

People reached (102,191) and frequency are deduplicated by Meta across the combined flight; this export does not include a per-language full-window reach, so reach appears in the roll-up only.

Explore the numbers

Filter, chart, and export, day by day.

Pick any date window inside the flight. Every figure, chart, and table row updates instantly, and the download reflects exactly what you see.

Efficiency read Since July 29 the campaign has delivered at an $8.77 CPM, down from $9.39 earlier in the flight, with daily frequency easing from about 1.5 to about 1.2. Recent delivery is reaching more new people per impression, at a lower cost per thousand.

Daily spend

Lifetime budget pacing: Meta sets each day's delivery from available signals, so daily spend varies by design.

Link CTR by day

Link clicks ÷ impressions, each day in the selected window.

Cost per link click by day

Spend ÷ link clicks, each day in the selected window.

* Reach counts each person once across the full window, so daily reach values cannot be added together. Window reach and frequency totals appear only when the full flight window is selected; they are Meta's deduplicated figures.